We romanticize about ways to change up the retail format. Daydreamers at heart, we rant and ramble on about business ideas that wouldn't feel so...businessy - shops that made a deeper connection with the customer. The first time we took a day course at the workroom in Parkdale, I new right away this was the change, or at least a turn to it. If you've never been to the workroom(first off you should go asap!) you'll be pleasantly surprised at a mixed use of workspace and retail area filled with product for which to create wonderful things. Sewing machines can be rented by the hour, and if you sign up for their newsletter you can keep up on the many classes held there. We took the pillow cushion class and were pleasantly surprised with the ones we made, and we hope to take the box cushion course next. Some courses are seasonal but there's always a good variety, from attire to decor. One of the best things about the workroom is the staff are super nice, and oh-so patient, making the whole experience amazing. I just recently found out about this lovely french spot, called Sweat Shop, that also offers crafting courses and doubles as a cafe, but while you're a-knittin' they teach you french lessons to boot! Not sure when the next time I'll be in Paris is, le sigh, but I'm definitely hitting up this place as soon as I can.
I just think it's such a great business practice to open up a space that helps support your customers just as much as yourself. Now I'm sure few of the customers go on to sell their handmade products but the opportunity is definitely there. Money aside, the customer is learning valuable hands-on information and with a slight push there's the capability to create. They're definitely getting something more than just a tangible object, there's a deeper experience here.
Heard of/been to any like minded businesses in your area? Let us know, we'd love to hear about them.
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