Saturday, July 24, 2010

Brand spankin'!

Took some quick shots this morning to show you the newly painted store front. We also got new vinyl signage care of the ever lovely Tina Chou. Now all we need to do is paint out the door. Joe from Eco-Stems next door suggested we go with the orange or yellow from our logo, and I think I'm liking that idea. Whatchu think? Any suggestions on colours?

I've also included the current window displays seeing as we'll probably be changing them again within the week. The decor side has a gorgeous teak dining set of four chairs by Poul Volther for Frem Rojle Denmark and the table in a lovely teak with two pull out leaves. No markings on this piece, most likely Danish but we're still a searching. The set is priced at $695+tax. Not bad for a full dining set, not bad at all.

The attire side is an homage to beach parties, more of the pyscho kind, but definitely kitsch. In the second photo you can see a close up of Dinah and her eat-your-heart-out-but-I-still-love-you-always-Isabella-Blow headpiece. What's that you say? A brass crayfish I tell ya.

Saturday, July 10, 2010

Upside on Better Business

We romanticize about ways to change up the retail format. Daydreamers at heart, we rant and ramble on about business ideas that wouldn't feel so...businessy - shops that made a deeper connection with the customer. The first time we took a day course at the workroom in Parkdale, I new right away this was the change, or at least a turn to it. If you've never been to the workroom(first off you should go asap!) you'll be pleasantly surprised at a mixed use of workspace and retail area filled with product for which to create wonderful things. Sewing machines can be rented by the hour, and if you sign up for their newsletter you can keep up on the many classes held there. We took the pillow cushion class and were pleasantly surprised with the ones we made, and we hope to take the box cushion course next. Some courses are seasonal but there's always a good variety, from attire to decor. One of the best things about the workroom is the staff are super nice, and oh-so patient, making the whole experience amazing. I just recently found out about this lovely french spot, called Sweat Shop, that also offers crafting courses and doubles as a cafe, but while you're a-knittin' they teach you french lessons to boot! Not sure when the next time I'll be in Paris is, le sigh, but I'm definitely hitting up this place as soon as I can.

I just think it's such a great business practice to open up a space that helps support your customers just as much as yourself. Now I'm sure few of the customers go on to sell their handmade products but the opportunity is definitely there. Money aside, the customer is learning valuable hands-on information and with a slight push there's the capability to create. They're definitely getting something more than just a tangible object, there's a deeper experience here.

Heard of/been to any like minded businesses in your area? Let us know, we'd love to hear about them.