Saturday, March 13, 2010

Upside showcase!

Way back in the late summer, the lovely Jewel Weeks came into our shop and bought a slender teak coffee table and from there a friendship began. A coupla months ago, she came in this time on the hunt for quite a few pieces, but not for herself. She had been propositioned to decorate from scratch, a friend's newly bought loft in the Tip Top building. Jewel took on the task, with a few things in mind. The client hated purple and wanted "retro-chic, with a sense of laid-back warmth." Keep in mind the client is male, which I think can often lead a designer to that heavy masculine styling, dark colours, wood/chrome everything, something that reeks of a bachelor shag pad - ugh. 
Jewel did quite the opposite. She kept it light, open and airy. She softened the roughness of the loft with a bright blue palette and mixed in warm earth tones. Keeping it modern with sweeping mid century lines, but anchoring a distinct look with distressed post war and reclaimed industrial pieces. Jewel was the ultimate hunter and bought pieces from many different sources, and UpsideDive happened to be one of them. Below are some lovely shots of the space taken by Aristea Rizakos. Jewel did such a beautiful job putting this space together, and most importantly her client was extremely happy with the results. 
We would like to thank Jewel for the opportunity to be a part of a project like this. The brown couch, pink & orange distressed oval mirror, teal school chair, bank of blue lockers, Goines print and the '60s op art wallpaper in the washroom are all items purchased here at UpsideDive. Also one of our favourite things about running this business is to see how our customers use the pieces they buy from us. So we were especially excited to see the photos. If you've bought a piece from us, please don't be afraid to send us photos of your items in their lovely new homes. It would make our day!

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