Wednesday, August 13, 2008

Upside of Sustainability... DIYBusiness

So today in the Globe and Mail's Life section I read two articles about some very inventive businesses. They focused on the trend of running a restaurant/café, but in non-traditional setting; eateries in apartments, backyards and even on bikes. I feel this relates to sustainability in that this DIY mentality usually comes paired with a greater sense of community. These businesses are definitely not in it for the money (more the reason to support them.) Rather, love of food and social gathering trump all. One group would hold dinners and events to raise money for specific goals, whether it was a pet's surgery, or, unfortunately, a friends' funeral. Most often the money earned goes toward running the business, paying for what is needed instead of what is wanted. Generally the menus showcase locally bought ingredients from farmer's markets andd as cheesy as it sounds, more love in the food. I think a sustainable cycle needs to start with nurishment, which can only lead to a healthy run. If anything these ventures, though not always legal or long-standing, can only bring about change by challenging the norm of what a modern business means.

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